You've built something real. One masterful interview will surface the breakthrough stories your market has never heard — and turn it into narrative that works everywhere you show up.
One session
$8,900Everything included
Your results are there. Your reputation is growing. But when someone looks you up — or asks what you do — what they find doesn't match the business you've actually built.
"We are storytelling professionals, and yet, Matt helped us crystallize the narratives we were carrying."
Samir Selmanovic, Ph.D. & Jordan Soliday · Epic Ordinary LLC · New York CityThat gap is costing you deals, stages, and credibility you've already earned. The story that would make your market stop and pay attention is still inside you. Untold. Underleveraged.
If professional storytellers have untold stories, yours are more valuable than you think. Most founders never get the right question at the right moment from someone trained to listen for what matters. That's what this session changes.
"Being interviewed by Matt is basically just a conversation — easier than almost anything you'll do during your day. Half the time you're thinking, wow, I'm saying something cool. But that's because the thinking that went into the questions was smart."
Jason Durkee · Founder & PresidentAt its core, this is strategic narrative development — the story only you can tell, surfaced and shaped into a defining narrative, then optimized into the specific elements each context demands. One narrative, built to move every stakeholder who decides your future — inside the company and out.
Before a camera rolls, we excavate your story — your journey, the moments that defined you, and the messaging your market needs to hear. This isn't prep. It's the first layer of the reveal.
"Presence first. Story second. Craft all the way through."
Samir Selmanovic, Ph.D. & Jordan Soliday · Epic Ordinary LLCA professional interview conducted by a masterful interviewer who has spent a career drawing out what people couldn't quite say — and reflecting it back in a way that changes everything.
Your interview becomes a professionally edited full-length story, plus 8–12 clips and shorts with copy — ready to deploy across every platform where your audience lives.
"The majority of the work happens on the backend — selecting which clips really highlight the messaging. You really took the time to make sure those were polished."
Rhonda Noordyk · Founder & Financial Advocate · WisconsinA strategic review of the language and story angles that surfaced in your session — with specific recommendations for the messaging to lean into and what to sharpen.
A platform-specific narrative calendar showing exactly how to deploy your story, clips, and messaging across the next 90 days — so the investment keeps working long after the shoot.
A one-hour follow-up to review your assets, walk through your messaging analysis, and make sure you leave with total clarity on how to use what we built.
Two of the deliverables your session produces — a Founder Story Reel and the Founder Narrative & Brand Intelligence Report — each built from a single conversation. The examples below are real. In your session, the founder in the chair is you.
The professionally edited film of your story, told in your own words — with you in the chair. It's built to move the people who decide your future: investors and boards, the customers you serve and the ones you're courting, and the people you want to hire. It also reminds the team you already have why they signed on — keeping them inspired, engaged, and on board.
▶ A real Founder Story Reel — in your session, that's you in the chair
Built from real conversations — one bold and ambition-forward, one humble and dignity-driven. Same method, surfacing each founder's own language so it works everywhere they show up.
"The operator who scaled GoCardless from 30 to 900 — now building the agent-to-agent future of payments."
"It's actually a communication and negotiation problem. It's not a payments problem at all."
"It's not copyable. A late-stage company can't suddenly adopt space cowboy and bright pink — they'd look like the aging person buying the cliched sports car."
"The Dominican founder who pitched his first investor at a funeral — building dignity-first finance for the workers the system overlooks."
"It's more than a cash advance — the first liquidity box for the gig workers."
"If we believe in you, why wouldn't you believe in me? It's believe, and build on trust — on both sides."
Want to talk through what your own report would surface? Book a free consultation — no commitment, no pitch.
Book a free consultation →Your narrative is built once — then optimized into the form each room calls for: the clip, the pull-quote, the keynote open, the story in the deck.
The room after
Every session ends with a client who finally heard their own story told back to them.You could hire a production crew, a messaging consultant, a media coach, and an executive interviewer separately. You'd spend two to three times as much — and still not have someone who's been in every room.
Matt Stone has worked across rooms most people never see — courtrooms, boardrooms, Hollywood studios, Silicon Valley startups, the Pentagon, and international operations. The setting kept changing; the work never did: listen deeply, surface what matters, and reflect it back in a way that sparks insight and action.
With the precision of a lawyer, the presence of a coach, and the purpose of a strategic partner, Matt creates the kind of space that brings out the best in you. He pulls, and keeps pulling, until the deeper meaning surfaces and your story is told in ways you couldn't tell it alone. That's why clients say he pulled out things they weren't even thinking about.
Assembling a masterful interviewer, production team, messaging strategist, and narrative architect independently would cost multiples of this. The Untold Stories Session brings all of it into one focused experience.
"The most effective way I can think about what's necessary to grow the business is really to have Matt do the thinking for me. He asks the questions I should be thinking about — and that is the fastest, most efficient and effective way I know of making a new change."
Jason Durkee · Founder & President, Idea Development K.K. · Tokyo, JapanEverything included. One price. No tiers. Pre-shoot consultation, on-camera interview, full story edit, 8–12 clips with copy, transcripts, messaging analysis, 90-day rollout plan, and debrief.
Join the Waitlist →In New York City or a select city near you · Dates opening soon
One recorded session to map where you're going, with a short film and a one-page map to show for it. $750, credited in full toward your Untold Stories Session. The fastest way to feel the work before the full production.
"We are storytelling professionals, and yet, Matt helped us crystallize the narratives we were carrying. We needed someone who can produce beautiful media and keep the human being at the center of the process. Matt has overdelivered."Samir Selmanovic, Ph.D. & Jordan Soliday · Epic Ordinary LLC · New York City
"Does anybody really want to hear what I have to say? When you put yourself in a position where you're being asked questions, that brings it out. Once you publish it and get positive feedback, it just exponentially helps with the visibility."Rhonda Noordyk · Founder & Financial Advocate · Wisconsin
"Matt masterfully pulled stories out that helped us differentiate in our market in a new, more powerful way."Cody & Lynzie Bowman · Sacred Ground Properties · Tulsa, OK
The session itself is the same wherever it takes place. What changes is how we get you in the chair.
Matt is based in New York. Come to the studio and we shoot here, on a date that works for you.
Each season Matt brings the session to a handful of cities, in small cohorts of up to five founders per visit. Join the waitlist for yours below.
Prefer to have Matt come to you, just for your session? Exclusive on-location sessions are available, with travel arranged directly.
The $8,900 covers the full session and everything it produces. In New York or on a select-city visit, that's the whole investment. For an exclusive session in your own city, travel is quoted separately.
Dates are opening soon. Select your city and you'll be first to know when spots become available.
No commitment required. You'll hear from us when dates open in your city.
We'll reach out as soon as dates open in your city.
Spots are limited — keep an eye on your inbox.
Questions? matt@mattstone.co
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